Wednesday, February 2, 2011

An Overview to Focus Groups on a Budget

Below is my first video for this blog.  Please excuse the watermark that pops up periodically.  I am in the process of registering my video editing software.  I also recorded this video on my "smart" phone so the general quality is not the greatest.  Hopefully the content will shine through the poor production value.

I will be speaking at an upcoming Continuing Legal Education seminar titled "What's It Worth?".  This series helps teach lawyers about the all important issue of case value and worth.  Because I conduct a lot of focus groups that provide great insight from real people about what a case is worth, I will be speaking about how to focus group on the cheap.  With that in mind, I thought it would be great to put a series of videos here discussing the various aspects of running a focus group and what to do with the results.  Please enjoy and please be kind as it is my first video:

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1 comment:

  1. It is often necessary to commission marketing research to estimate total market size and calculate a company’s market share. Share often is associated with profitability.....